33% LESS COOKIES

Are you ready for the future of Data?

The death of the 3rd Party Cookie  is going to fundamentally change how we execute digital media and reshape the customer experience.

The Big Shift

Third-party cookies enable advertisers and marketers to track browsing behaviour across websites and measure the impact of their campaigns.

 

In the past, this data was all available to sell to the highest bidder, but in response to growing demand for more stringent protection of browsing data, services like this will be shut down.

 

First-party data, which is data collected directly from customers, will be key, and with a year to prepare for the new normal, now is the perfect time to adapt your marketing strategy,

 

Download our Whitepaper

The Future of Marketing Data

Future-proof your marketing and advertising campaigns, by responding to rapidly changing expectations around privacy and data security.

CASE STUDY

Get inspired by a Global Retailer

Discover how a global retailer increased impact by 3.5 times the industry average with hyper-targeted marketing campaigns
put first-party data in the spotligh

"Your CRM team is sitting on a wealth of valuable data. Working together with the Media team is win-win for everyone."

Jaap van Oort, Strategy Director

Want to leverage your Data?

Brainfood - Personalisation with 1st Party Data

blog | news
Digital marketers have been using third-party cookies to target ads and personalise the campaigns for years. But browser behaviour is changing. In response to an increasing demand for greater privacy, transparency, and control over personal data, Google Chrome, Safari, Firefox and other platforms are gradually phasing out the use of third-party cookies by 2022.