BoConcept HQ needed centralised control over their marketing technology, but they also needed to empower 150+ franchisees in 66 countries by giving them the tools to engage with local customers.
Realise a 360-degree customer view by centralising their CRM and data architecture, connecting and activating data across online and offline.
By combining the powers of Salesforce Marketing, Community and Sales Clouds, BoConcept can operate on two levels in the following ways:
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