Adapting to survive – our lessons learned from 2020
What a year – 2020 was a year that no one could have predicted. While we were braced for Brexit uncertainty, being hit by a global pandemic caught many of us by surprise, but by pulling together and adapting quickly, COVID-19 gave us the opportunity to thrive.
AI-powered marketing to improve the Customer Lifetime Value
Company.info had a need for better insight in the results of multichannel marketing programs. Read more about our Proof of Concept on Salesforce Datorama, the AI-powered marketing intelligence tool.
CarNext.com puts ecommerce in the fast lane
Find out how adapting to changing customer expectations during lockdown helped accelerate digital transformation for a major European car dealer.
The cookieless web, what is the impact on Salesforce Audience Studio?
Early 2020 Google announced that their browser Chrome will phase out third-party cookies in 2022. This development will likely have an impact on tracking and advertising.
CFO Emark about Equality & Acceptance
This week we celebrate Gay Pride in The Netherlands, a great timing to have an interview with Erik van Diepen, CFO at Emark.
A Dutch High Quality Fashion Company
A ‘Fullforce’ plan of attack to enable the business objectives and data integration challenges.
Customer Experience in Health Care
A 360 customer view for relevant patient information
BoConcept Premium retail experiences across channels
Realise a 360-degree customer view by centralising their CRM and data architecture
